Introduction

 What is Digital Marketing?

Digital marketing is the process of reaching your target customers in a more effective and precise way through various digital channels to attract, engage and convert them.

Unlike traditional marketing method you don’t have to go door to door to convince people how good your product is, instead the ‘likes’ in Facebook and ‘followers’ in twitter does this job.

Who needs Digital Marketing? 

All business and individuals who want to market their products and services.

Following are the steps to start digital Marketing

To promote your Goods and Services Digitally you should have your own Website. So the first step is to create a website.

  1. Domain Setup: 
    • To create a website we need a Domain name . So, what is this Domain name?. Domain name  is the human-readable address of your site – without one, your website would just be found by a string of numbers representing the computer it’s on.

    The domain suffix is the part that indicates what type of domain it is. Below are some of the domain suffixes

    • .com – Company
    • .org – Organisation
    • .edu – Educational establishment
    • .net – Network provider
    • .in – in India

    How to buy Domain name?

    To  buy a Domain name, I would suggest GoDaddy, as it is one of the most well known domain name registrars, which I will use as an example here.

    • Go to www.godaddy.com and search for the domain name you want and click on continue to cart.

    • Next step is to buy hosting, Goto hosting tab and select web hosting on sale.

    • Select the hosting you want, for beginners  I would suggest Starter. Click Add to Cart and then continue with these options.

    • In the purchase page,  you can see your selected items. Make the tenure of Domain registration as one year and linux hosting as 12 months, you can also add coupon code if you have any.

    • If you have a godaddy account then sign in otherwise create an account and click on complete the purchase and your domain is ready to use.

     

  2. WordPress Installation:

WordPress is a free tool which will help you build websites. Below is the video which will help you to install the wordpress.

Now you are all set to create your own website.

 

 

 

 

 

 

 

 

 

 

 

SEO

We can’t just sit back and relax after creating a website, we also have to drive the traffic to our website.

What should we do to drive the traffic to our website?

Here we follow a process called SEO(Search Optimization) to drive quantity and quality of traffic to your website through organic search engine results.

Lets learn each term individually from the above definition

Quality of traffic: It simply means driving right people who actually are interested in your content and are more likely to convert.

Quantity of traffic:  It simply means brand awareness and online visibility.

Organic search engine results:  The listings of Web pages returned by the search engine that most closely match the user’s search query based on relevance.

Let’s learn how exactly this process works from the video below.

The first step in SEO is  website audit, it is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. Let check this video for better understanding.