What is Digital Marketing?
Digital marketing is the process of reaching your target customers in a more effective and precise way through various digital channels to attract, engage and convert them.
Unlike traditional marketing method you don’t have to go door to door to convince people how good your product is, instead the ‘likes’ in Facebook and ‘followers’ in twitter does this job.
Who needs Digital Marketing?
All business and individuals who want to market their products and services.
Following are the steps to start digital Marketing
To promote your Goods and Services Digitally you should have your own Website. So the first step is to create a website.
- Domain Setup:
- To create a website we need a Domain name . So, what is this Domain name?. Domain name is the human-readable address of your site – without one, your website would just be found by a string of numbers representing the computer it’s on.
The domain suffix is the part that indicates what type of domain it is. Below are some of the domain suffixes
- .com – Company
- .org – Organisation
- .edu – Educational establishment
- .net – Network provider
- .in – in India
How to buy Domain name?
To buy a Domain name, I would suggest GoDaddy, as it is one of the most well known domain name registrars, which I will use as an example here.
- Go to www.godaddy.com and search for the domain name you want and click on continue to cart.
- Next step is to buy hosting, Goto hosting tab and select web hosting on sale.
- Select the hosting you want, for beginners I would suggest Starter. Click Add to Cart and then continue with these options.
- In the purchase page, you can see your selected items. Make the tenure of Domain registration as one year and linux hosting as 12 months, you can also add coupon code if you have any.
- If you have a godaddy account then sign in otherwise create an account and click on complete the purchase and your domain is ready to use.
- WordPress Installation:
WordPress is a free tool which will help you build websites. Below is the video which will help you to install the wordpress.
Now you are all set to create your own website.