What is Digital Marketing?
Digital marketing is the process of reaching your target customers in a more effective and precise way through various digital channels to attract, engage and convert them.
Unlike traditional marketing method, you don’t have to go door to door to convince people how good your product is, instead the ‘likes’ on Facebook and ‘followers’ in twitter does this job.
Who needs Digital Marketing?
All business and individuals who want to market their products and services.
Advantages of Digital Marketing:
- It connects you with consumers on the Internet: 80% of consumers use the internet to make their search for information a whole lot easier and convenient.
- It generates higher conversion rates: This is what your business needs, opening the doorway towards success, profit generation, and business arrival.
- It saves you money: Digital marketing can help small business owners not only generate favorable results in terms of lead generation and new customer acquisition, but they also can save on costs.
- It generates higher revenues: Companies can use digital marketing strategies to have better revenue growth expectancy. Higher conversion rates can provide beneficiary aspects for your business.
- It helps you to compete with large corporations: Digital marketing offers affordable marketing tactics, brands can drive traffic both locally and across the country by reaching out to their target consumers.
- It helps to build Trust and Brand Reputation: Digital marketing leverages on social media signals and testimonials availed from bonafide consumers. People would trust information about a particular brand if the data comes from people they know.
- It helps you with Real-Time Results: unlike traditional marketing, you can see in real time what is working and what is not for your business.
- It helps to improve your Outreach: Online platform is the best medium to connect with your customers worldwide. With digital marketing, you can be more engaging in terms of providing swift responses to the relevant queries and feedbacks.