Off-Page SEO focuses on increasing the authority of your domain. It is a little trickier and also requires an ongoing effort. The major search engines are all looking for other sites that link back to your site as an indicator of good content. If a lot of sites want to link to your site, then you must have good content.
So Off-page SEO majorly focuses on link building, page ranking is also affected by trust score. When you are getting an inbound link (i.e link from other sites) that means other sites believe in you, so this is how your trust score increases and one point to notice here is that the inbound link should be a “do follow” link.
Some of the Off-Page SEO techniques are:
Directory submission :
By submitting website in directories we are not only promoting our website but also getting inbound links.
Social Bookmarking :
Through this, we promote our website through different social media channels by creating pages and giving our website link in that pages
Guest Blogging :
Guest Blogging is a content marketing and SEO technique where someone writes and publishes a blog post on a third party website or blog to promote their personal/corporate brand. This is one way t0 get inbound links.
Conduct Interviews of Experts :
Interview experts and publish them in your website.
Google’s Disavow Tool :
Google’s Disavow tool helps you to remove spammy & unnatural links from your site, thereby improving your site’s ranking on search engine.
Above are only a few techniques, if you keep on exploring you will find more.