We can’t just sit back and relax after creating a website, we also have to drive the traffic to our website.
What should we do to drive the traffic to our website?
Here we follow a process called SEO(Search Optimization) to drive quantity and quality of traffic to your website through organic search engine results.
Let’s learn each term individually from the above definition
Quality of traffic: It simply means driving right people who actually are interested in your content and are more likely to convert.
Quantity of traffic: It simply means brand awareness and online visibility.
Organic search engine results: The listings of Web pages returned by the search engine that most closely match the user’s search query based on relevance.
Let’s learn how exactly this process works from the video below.
The first step in SEO is a website audit, it is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. Let check this video for better understanding.